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Mastering Social Selling in 2024: Leveraging LinkedIn's Latest Features for Business Growth


This training session led by Tom Ryan, a seasoned expert in social selling and founder of Referral Program PROS, focused on leveraging LinkedIn for business expansion. Key takeaways include: 1. Personalized Outreach: Utilizing voice notes on mobile for higher engagement rates. 2. Profile Optimization: Implementing the featured section, creator mode, and custom button links to convert profile visits into leads. 3. LinkedIn Sales Navigator: Employing advanced targeting and outreach to identify and connect with the ideal client profile (ICP). 4. Messaging Strategies: Emphasizing the importance of value-led messaging and personalization to encourage responses. 5. Targeting and Connection: Discussing precise targeting through Sales Navigator and effective strategies for making meaningful connections. 6. Outreach Campaign Execution: Insight into conducting targeted messaging campaigns and measuring their effectiveness. 7. Automation vs. Manual Outreach: The pros and cons of using automation tools for LinkedIn outreach, with a focus on the benefits of manual, personalized engagement. 8. Lead Generation through Profile Optimization: Tips for making LinkedIn profiles more appealing and client-focused to generate leads. 9. Comprehensive Advice: Tom Ryan provided actionable strategies for enhancing LinkedIn social selling efforts and business growth opportunities. This session with Tom Ryan offered a comprehensive roadmap for utilizing LinkedIn more effectively, equipping participants with the tools and strategies needed to enhance their social selling efforts and drive meaningful business growth.

You can also join this program via the mobile app.




Growth Accelerator Membership, Free


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