Digital Transformation for Non-Tech Companies

Speaker: Tyler Cook Vice President of Digital @ Medifast, Inc

Description: When we get into product, most of us think of the perfect world where the company sees Product as central to the business and all solutions flow through them. However, in the real world, we often must help our companies embrace a product culture.

During this presentation, Medifast Product Executive, Tyler Cooke will go over his winning strategy and his ongoing journey on how to transform legacy cultures to product centered cultures while also offering some tips on how to release faster.

Event Host: Medifast, Inc

Tyler Cook

Tyler is an award-winning Product Management & Development Executive with over 20 years of experience in driving global digital products for B2C, B2B, and B2B2C industries.

His Experience includes building digital product and development organizations in fast-growth, transformational, and cutting-edge industries. He has had direct responsibilities for digital products that had over $1B in annualized online commerce, multimillion-dollar P&L responsibilities, and delivering large-scale solutions for Fortune 100 companies (Verizon, AT&T, Sprint, Comcast, Walmart, and Overstock.com) to hundreds of millions of customers worldwide.

Expertise in leading digital transformation, product strategies, and building product organizations for fast-growing companies (#2 fastest-growing company Fortune.com 2021) in a variety of industries which allows him to pull from varied experiences to deliver the greatest outcome.

Tyler has had the opportunity to speak at a variety of engagements, such as the Mobile World Congress, Salesforce Service Edge & Dreamforce conferences, Mobile Connect, and many others.