As a marketer or a social media manager, you aim to create a presence and achieve the best outcomes from every social media post. If you’re posting once a day, it will get you some traffic, engagement, and shares. However, wouldn’t you want more significant results for your brand? Considering that you’re putting in a lot of efforts your social media campaign, a few shares, likes, and comments will not be enough. Social media is a valuable channel for brands due to the more than 3 billion users in it.
With various social media platforms, deciding on creating a balance between postings on every platform is a daunting task. Businesses do not have enough time to put their effort on social campaigns that don’t work out. It is important to note that being consistent is more important than being frequent. Posting with consistency generates positive results but posting very frequently can often be perceived as Spam. The next paragraphs will explain how often a brand should post on social media.
How often to post on Facebook?
According to research, brands should post a minimum once a day. It is recommended that you post a minimum of 3 times a day, or maximum 2 times a day. If you want to measure the frequency of your Facebook posts, you can use the analytics tool called ‘Insights’. This section will show you the performance of your Facebook posts, and the increase and decrease in engagement depending on the frequency of the post.
The number of times you post on Facebook depends on the number of followers you have. Considering that you have more than 10,000 followers, you can go on posting more than 1-2 times per day. This practice will be the result of high click-through-rates.
How often to post on Twitter?
Twitter is a fast-paced platform which consists of 126 million regular users. It is recommended that you tweet 3-5 times in a day, during business hours. Engagement tends to decrease after the third tweet. The objective should be to tweet enough to get noticed. It also relies upon the number of followers you have. To monitor your performance, you can use the analytics tool that Twitter provides. This tool allows you to check the engagement frequency of your tweets and see which days and timings the best for your brand are. It helps you correlate your engagement to frequency easily.
If you want to increase the likelihood of getting noticed, tweet 5-10 times a day, there is no specific maximum number, though.
How often to post on LinkedIn?
LinkedIn is a powerful platform which consists of individuals at all levels of business; most of the people here are recruiters or individuals searching for jobs. Hence, you should post a maximum of 20 times per month. If you are posting too frequently, the LinkedIn algorithm will consider it spam and discard your posts. According to LinkedIn Analysts, if you go on with posting 20 times a month, you will be able to reach 60% of your target audience.
If you are posting regularly, make sure that you are at least posting only once in a day. You can check the performance of your posts by going to the analytics feature provided by LinkedIn. You can keep track of the activity on each one of your posts and how high/low the engagement was. If your posts are not performing well, LinkedIn will automatically remove your post.
How often to post on Instagram?
With new changes in API policy, you are now allowed to post photos directly to business profiles. The best thing about Instagram is that it’s a visual social platform. You can increase engagement by posting high-quality videos and photos as well as stories. You can show your customers the values you promise and the kind of business environment you encourage.
Tips to Post Consistently on Social Media Platforms
You can’t be everywhere: It’s not necessary for your business to be on every social platform. Analyze your potential customers and be active on platforms they’re most likely to be active on. Furthermore, consider the platform that is best suited for the industry you operate in.
Follow related accounts, and retweet and share them: You can share the posts of other people that are in the same industry and content that is similar to your area. Anytime you find an exciting update, share it with your followers. You can initiate a conversation by commenting on other’s posts or by giving your opinion while sharing someone else’s post.
Post on Prime Time: By analyzing the data, you can get to know the peak engagement time of various platforms. Make sure you post at a time when you can expect the highest engagement from your target audience. Schedule your posts when the audience is most likely to be active on such social platforms.
Automate Posts: Automating posts is one way you can make posting often, effective. Tools such as Buffer and HootSuite enable you to schedule and manage your posts effectively. This saves you the time, and you can manage your posts efficiently. However, make sure that you engage with your audience and keep track a check on all the responses you’re getting on your posts.
On a concluding remark, social media has made it possible for businesses to reach out to their customers, efficiently. While there is no specific conclusion as every business is different and consists of a different target audience. With complete research about your audience, you can decide how often you can post on social media. You can also follow data from research, and post accordingly.
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