Maximizing Email Efficacy: Crafting Seamless Offer Bridges and Optimizing Post-Purchase Experiences

Jacob Suckow highlights maximizing email marketing efficacy through personalized strategies, offer guidance, and automation.

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Maximizing Email Efficacy: Crafting Seamless Offer Bridges and Optimizing Post-Purchase Experiences

Time & Location

Regularly Scheduled Event

Virtual Event

About the event

Join us for an insightful session where Jacob Suckow, a renowned expert in behavioral email marketing, will be interviewed by Steven Tedjamulia, the Chief Editor of Social Lift. This session will focus on harnessing the full potential of email marketing to drive efficiency and revenue.

Offer Linking StrategiesJacob will delve into the art of mapping out interconnected offers, creating a seamless bridge between various products and services. He'll discuss how to design an offer map that not only enhances the customer experience but also maximizes the likelihood of repeat purchases.
Reducing Post-Purchase FrictionLearn about innovative tactics to streamline the customer's journey after the sale. Jacob will share insights on simplifying post-purchase processes to enhance customer satisfaction and loyalty.
Upsell Funnel MasteryDiscover how to understand and optimize your upsell funnel. Jacob will provide strategies for tailoring the funnel to meet customer needs effectively, thereby increasing the average order value.
Backend Offer Maps and Customer JourneysThe session will explore the often-neglected aspect of email marketing – the backend. Jacob will illustrate what it looks like to construct an offer map or customer journey for the backend, emphasizing the importance of this phase in customer retention and lifetime value enhancement.
Promotional Acceleration for Existing CustomersJacob will discuss launching exclusive promotional cycles targeting existing customers. These campaigns, focusing on cross-sells, are designed to accelerate revenue from the current customer base.
Automating for EfficiencyThe session will also cover the potential for automation in these strategies, exploring how technology can be leveraged to make these processes more efficient and scalable.

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