Social Lift's journey began in 2018 in Rexburg, Idaho, as a lead generation and marketing firm with a vision to bridge the gap between students and experts, aiming to drive company growth. This initial phase focused on collecting and selling leads to companies, laying the foundation for what would become an extensive database and a robust infrastructure capable of reaching a vast audience through email.

In 2022, we expanded our offerings by introducing a marketplace designed for companies to easily hire sales professionals and marketers. This phase revealed that freelancers possessed a wealth of expertise eager to be shared but lacked effective platforms to do so. Despite the existence of networks like Fiverr, Upwork, and Freelancer.com, we noticed these platforms prioritized cost over the depth of expertise, leaving a gap in the market for freelancers to showcase their knowledge and skills beyond just competitive pricing.

Responding to this gap, Social Lift launched its magazine service in 2023. Leveraging our extensive lead database, we aimed to spotlight experts and their insights, securing sponsors for magazines distributed across 15 industries. This initiative quickly revealed our audience's appetite for more interactive forms of engagement. They craved live events and training opportunities that went beyond the passive consumption of written content.

Motivated by this feedback, Social Lift evolved once again, establishing a training platform designed to cater to the dynamic learning and networking needs of our growing community. This platform wasn't just about expanding our services; it was about fulfilling our mission to democratize access to expert knowledge, making it easier for individuals and businesses to learn, grow, and succeed in an increasingly competitive world. Through this evolution, Social Lift has become more than just a company; it has become a catalyst for professional development and growth, fostering a community where expertise is valued and shared freely.