Sales Innovation Summit: B2B Sales Strategy and Innovation

This summit is focused on innovative strategies specifically tailored for B2B sales environments. Topics will include account-based marketing, B2B sales cycles, and relationship-building in a B2B context.

Sessions:

1. Redefining B2B Sales in the Digital Age: Explore how digital transformation is impacting B2B sales. Learn about new sales models and digital strategies that are effective in the B2B space.
2. Account-Based Marketing and Sales Alignment: Dive into account-based marketing (ABM) strategies and how to align them with sales efforts. Understand how to target and engage key accounts effectively.
3. Long Sales Cycles: Navigating and Accelerating: Discuss strategies for managing and accelerating long sales cycles in B2B sales. Learn how to maintain engagement and momentum over extended periods.
4. Building and Sustaining B2B Relationships: Understand the importance of relationship building in B2B sales. Learn techniques for developing and sustaining strong customer relationships.
5. Innovative Pricing Strategies in B2B: Explore creative pricing strategies that can give you an edge in B2B sales. Understand how to balance competitiveness and value in your pricing models.