The upcoming Chief Growth Officer Summit, scheduled for January 25th, 2024, is set to feature a riveting keynote session by Lynette Xanders, CEO of Wild Alchemy. Known for her profound expertise in advertising and strategic planning, Lynette will lead a session titled "Mother Briefs: Epicenter of Great Strategic Planning." This presentation promises to offer a deep dive into the essence of strategic planning and the creation of impactful mother briefs, a cornerstone in the architecture of successful business strategies.
Lynette Xanders brings over two decades of rich experience as a problem solver for advertising agencies and creative leaders. Her career trajectory includes significant contributions to agencies of varied scales, including her notable work with Wieden + Kennedy. At the core of her approach lies a deep understanding of how to address complex brand, business, leadership, and cultural challenges. Lynette's role at the helm of Wild Alchemy is marked by her dedication to helping global brands and their agencies forge remarkable work driven by insightful and inspirational strategies.
Her expertise isn’t limited to leadership and strategy; Lynette is also a master in qualitative design, moderation, and analysis. She has conducted numerous workshops focusing on creative research, brand thinking, brief writing, idea culture, and brand creation. Her educational background in Communications and Psychology from Purdue University complements her practical skills, making her a well-rounded coach, author, trainer, strategist, and planner.
In her session at the Chief Growth Officer Summit, Lynette will share a one-page worksheet, key frameworks, and best practices for crafting a mother brief that not only defines but elevates a strategic plan. She emphasizes the importance of a central, organized vision in strategic planning, distinguishing between mere tactics and a cohesive strategy that aligns with the business objectives and resonates with customers and products. Her insights will guide attendees on how to articulate their vision succinctly and inspirationally, ensuring alignment and paving the way for wild success.
Lynette's passion for winning and helping others achieve their goals is a testament to her dedication to the industry. Her session is a must-attend for professionals seeking to enhance their strategic planning capabilities and create meaningful, effective business strategies.
Don’t miss the opportunity to learn from one of the industry's leading minds at the Chief Growth Officer Summit on January 25th, from 11:00 AM to 11:30 AM MST. Join us for a session that promises to transform your approach to strategic planning.
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